Facebook is 1 of most popular social networking site in the world; people share they thoughts, pictures and videos with each other and can keep in contact with long lost friends ETC. For new technologies to target a big and specific audience for them for example film they could advertise it on Facebook there trailer therefore attracting a big audience because a certain amount of audience members have watched this trailer and liked what they have seen.
The main features facebook have for advertising is;
• Joining groups
• Becoming fans of actor/films etc.
• Advertising on the side of facebook i.e. trailers
• What they think about films good or bad
All these key features help the film organisation attract the audience for there film; they advertise on social websites like face book because it have a wide range of different audiences and also it is the best way for a lot of people to find out about the film. This is below the line advertising because you have to sign up for facebook and you choice to go on it.
The down sides to advertising trailer which can be reviewed can be if some people do not like the film and evaluate it as really bad and boring when people look at people review they may be put off my this person comment therefore sometimes reducing the audience the film can bring in.
In my view of advertising on social networks is very good and very effective for getting the film out there and letting people know it is out; it has a big list of members therefore you have a unlimited target audience to search for so at least one person will want to go watch the film so it is always a win situation for the film company.
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